Project description Atrium - Architecture of totalitarian regimes of the 20th century in urban management Mon, 02 Nov 2020 09:08:18 +0000 Joomla! 1.5 - Open Source Content Management en-gb 1.1. Project background

The proposal has been generated on the basis of a common will of the project partners to explore the ways of a possible economic valorisation of their architectonical heritage stemmed from the totalitarian regimes of the XX century, starting from the fundamental assumptions that neither a cultural route and specific cultural-tourism products of niches were been designed, up to now, around this specific theme.

Municipality of Forli, which has a relevant heritage of the rationalist architecture of '30s, such as the provincial territory, was reflecting from at least a decade on this challenge (also supporting specialized researches and publications), cumulating knowledge and relationships with the pertinent entities, and hence a relevant critical mass. Recently it has promoted a technical-scientific Committee for the reuse and valorisation of the rationalist heritage. As logical consequence of this, it has originated the first proposal, enriched and refined thank to all the project partners involved.

Project description Fri, 09 Dec 2011 11:10:53 +0000
1.2. Problem or challenge to be addressed In SEE, many towns & cities still have tangible traces of architectures of two totalitarian regimes of 20th century. Visible signs can be easily found in towns like Forli, Predappio (IT), but also in EAC, affected in many cases (e.g Albania, Croatia) by both 20th century totalitarianisms, and still preserving significant architectural left-over of that called "foundation towns" of the Fascist era (like Rasa and Labin), where urban & architectural design merged to found new towns, often on reclaimed areas. On the other side, countries like Hungary, Slovakia, Romania & Bulgaria have several architectonical signs of former communist regime. Although in different times (1945-1989/91), the challenge that new democratic institutions had to face (and are currently facing) is how to maintain a relationship with such an "inconvenient" & uncomfortable heritage & memories, and how to economically exploit them. They could become, in fact, an important source of local development, if managed & valorised in an intelligent way through a thematic trans-national cultural route corroborated by specific tourism cultural products. This goal will be pursued by preparing all necessary activities to set up a Cultural Route acknowledged by the Council of Europe (Resolution 12/07). They will regard identification of exemplificative monuments & heritage of those regimes as base for a better understanding of today Europe, preparation of a trans-national manual of wise management, preservation & valorisation of this particular heritage, preparation of cultural operators capable of developing innovative projects for its economic valorisation & raising awareness of policy makers on including the cultural heritage into the sustainable development policies of territory, implementation of long-lasting multilateral activities & networks. Around this new cultural route, new services, & hence new jobs, will be created (hosting, guiding, monuments' restoration), especially for young people & women.
Project description Fri, 09 Dec 2011 11:11:23 +0000
1.3. Objectives of the project The main objective is to define & promote a Cultural Route on architectures of totalitarian Regimes of 20th century, as leverage for their economic valorization. Through ATRIUM, researches, economic studies, documentations & tools are being prepared to submit a specific dossier to the European Council to be acknowledged by it as European Cultural Route. At present, there are in Europe 29 cultural routes acknowledged by European Council; none of them is devoted to theme above. So ATRIUM  addresses a new topic. The above mentioned general objective of ATRIUM shall be achieved through the following specific objectives: 1) identification of case-studies in areas concerned (analysis of urban & architectonical works, and hence of their underlying concept of city & power, buildings & places of particular signification under past regimes, which could have (or currently have) a new aesthetical, functional & social task in contemporary democratic city; 2) preparation of a trans-national Manual of wise management, preservation re-use & economic valorisation of this "inconvenient" heritage. This Manual should also be used for delivering training seminars to policy-makers, public officials, professionals etc, and base for further researches by scholars; 3) starting from case-studies, identification, collection & digital cataloguing of photograph archives, films, oral witnesses, furniture, clothing, of epochs concerned, to adopt ICT for economic valorisation & tourist promotion, intended as a first tool of visibility & promotion of the upcoming Cultural Route; 4) establishment of a transnational & multidisciplinary association for cultural route promotion & design of cultural route concerned; 5) promotion of cultural tourism for economic valorisation of heritage concerned (and training of necessary operators), capable of attracting segments of international, especially European, growing cultural tourism demand, & hence to create new services & jobs in the areas involved. SEE Programme Document reg. no.: INTRA-5039286 This document has been generated automatically based on the data recorded until 09/02/2011 12:46 PM 40/178]]> Project description Fri, 09 Dec 2011 11:12:05 +0000 1.4. Methodological approach ATRIUM is being implemented by following a logical framework of different actions, all coherently aimed at laying down the basis for setting up a cultural route on selected theme. First of all, PPs have singled out & analysed appropriate case-studies in their city/region of relevant witnesses of architecture concerned, in order to assess potential for their economic valorisation (WP 3). Once defined, the WP4 is entirely devoted to preparation (via consulting experts, specialised sources etc.) of a trans-national manual of wise management, preservation, re-use & valorisation of architecture of totalitarian regimes of XX century combined with training seminars (aimed at delivering findings & indications of manual itself). WP5 is focusing on digital cataloguing of selected items (via a common transnational format), in order to set up an online source usable both by specialists & a wider public. Finally, WP 6 is devoted to design a cultural route (to be inserted into Atlas of cultural routes of Council of Europe) and test new cultural tourism products based on economic valorisation of architecture concerned. All activities above are being carried out through active involvement of relevant stakeholders, through in-depth interviews & meetings,  through common transnational methodologies, tools (templates etc.) & work-groups, in strict cooperation with stakeholders of their regions/cities. The "bonding agent" among various WPs are WP 1 and WP 2 - having transversal and immanent functions in relation to the whole activity. Both written documents and on-the-field work are being used. Such methodology is constantly seeking active involvement on a cross-border level, as well as participation "from the bottom". The involvement of European Institute of Cultural Routes as head of International Scientific Committee  also ensures a wider methodological confrontation with other established European cultural routes.]]> Project description Fri, 09 Dec 2011 11:13:22 +0000 1.5. Transnational approach Even if there are in Europe some Cultural Routes implemented at national level, the major part of them are built at trans-national level. On the other hand, the construction of a shared European identity, especially in the cultural field, requires an approach overcoming the national boundaries. Furthermore, a cluster of cultural tourism products focused on the architectures of the totalitarian regimes of the '900, designed at trans-national level, has a higher market appeal than local and fragmented offers. In fact, the competition in the international tourism market is very hard, especially in a segment as that of "cultural tourists", who are very demanding. To achieve a stronger critical mass on trans-national basis is, therefore, a real competition leverage. Finally, the trans-national cooperation enables us to share and exchange know-how on the key topic of management, preservation and economic valorization of cultural assets, especially in urban contexts.]]> Project description Fri, 09 Dec 2011 11:13:36 +0000 1.6. Expected outcomes and durability ATRIUM intends to give a contribution of European value to relationships, still not adequately solved, between culture & tourism (economy), two fields often managed & communicated separately within same administrations, as set out also by important study "City Tourism & Culture - The European experience (ETC Research Group, 2005). This ambitious & clear broad result will be pursued through following specific results: identification & documentation of at least 66 case-studies (6 per country) of architecture concerned; transnational survey presenting & comparing case studies & elaboration of graphic supporting materials; transnational manual of wise management, preservation, reuse, economic valorisation of architecture concerned; city/regional training seminars & forums to present & discuss, with stakeholders, manual above; digital cataloguing of objects & materials linked to architecture & epochs concerned, to be uploaded in a proper area of project web site; plan of a new transnational cultural route to be included into Atlas of Council of Europe; 1 transnational promoting association; pilot cultural tourism products effectively tested; transnational workshop targeted to specialised Tour Operators to promote cultural-tourism products; communication-dissemination plan (project website, web 2.0 communities, brand, brochure, etc). Long-term durability of results shall be ensured by activities of transnational association which will be established by ATRIUM to promote cultural route. Furthermore, the acknowledgment as Cultural Route will be best "guarantee" for widening & reinforcing of post-project activities. The association will collaborate with local promoter groups which will ensure citizens involvement as well as with research centres, universities etc. that will develop correlated studies & scientific activities. Finally, some local authorities (e.g. Forli, Velenje) have already addressed part of their budget to preservation-valorisation of this heritage.
Project description Fri, 09 Dec 2011 11:14:03 +0000
1.7. Target groups/ stakeholders involvement Due to the multilevel & cross-sector characteristics of ATRIUM, the target groups & stakeholders are belonging to various spheres of activities & disciplines: from the fields of urban planning and restructuring (at all levels of governance) to tourism sector (destination management, marketing etc.), heritage management, research and education (libraries, museums, universities) and community work (e.g. teachers), including non-governmental organizations. There is a need for a better understanding, valuing and promotion of community heritage as a part of tourist attraction of the cities/regions. This goal will wholly be achieved only when all stakeholders will cooperate closely between them; thus there is a strong need for cooperation between experts in different topics and establishing a cooperative mechanism as a platform for exchanging ideas and good practices (effective networking and cross-fertilization beyond the partnership) and hence positively influence the decision making process. TARGET GROUPS/END USERS: policy-makers in a broader sense (politicians, administrators, officials); managers and staff of cultural institutions; managers and staff of tourism bodies and regional/local development agencies; architects, scholars. Main outputs/results usable: wise management manual; digital cataloguing; cultural-tourism products. STAKEHOLDERS: representatives of Tour Operators, travel agencies, regional/local cultural associations. Main outputs/results usable: digital cataloguing; cultural-tourism products. Both the groups above are being reached by means of the communication strategy foreseen by the WP2 (conference press, interviews on radios and TVs etc.). In particular, the end-users and stakeholders are also involved through the forums, training seminars and workshop (WP4,5,6). ]]> Project description Fri, 09 Dec 2011 11:15:10 +0000 1.8. Capitalisation of results The territory of Forli will capitalize results of co-marketing project 2007-2009 "Frequenza d'Onda" and realization of the English version of the brochure "Modern Itineraries - Fascist architecture in the district of Forli" distributed at a London Fair in March 2008. It will also capitalize the interregional project of touristic development called ITER on the realization of an interregional network of cultural itineraries linked to the modern architecture , Cultura 2000 - project "Living Ways in Europe", 2004-2005. Province of Forli-Cesena will utilize results of a Culture 2000 project focused on ways of inhabiting.Institute of Construction and Architecture-Slovak will benefit from methodologies of "Culture 2000-Modern Movement Neighbourhood Cooperation: Modern Concepts of Living and Work. Search for Interconnections in Architecture of 4 Localities. The Institute will also benefit of Register of Modern Architecture created by the Department of Architecture. The University of Ljubijana is working since many years, as educational and research subject, on the so-called rationalist architecture of the 1920' and '30.The Municipality of Tirana has gained a remarkable experience with the implementation of the "Return to Identity" project and investments, which restored old communist and fascist building in the city centre. The University of Florence, which is also scientific consultant of the Municipality of Forli in the same field, has collaborated with Tirana.]]> Project description Fri, 09 Dec 2011 11:16:40 +0000