Southeast Europe Atrium European Union

Project Atrium - Forum media Italy (19th and 20th April 2012)

What is a “forum media”? Generally speaking it is an opportunity for informing about Atrium specific target groups, in this case the media. The goal we pursued for such an activity was not to promote a specific tourist route, which does not exist yet. We did not follow the “educational” way, although we did use some of its features, such as guided tours for journalists.

Instead, we tried to involve and inform a large number of local stakeholders during the preliminary phase. We achieved this by spreading information in the local area so that public and private bodies, associations etc could become aware of the goals of the project. This had a great impact on the territory and on the stakeholders, who could become public and private partners in a more advanced operative phase. In fact, only by involving partners and keeping them updated on the project is it possible to make them part of the project: they already know what the project is about, the impact it will have on the area, etc and this will decrease the chances of or eliminate any future conflict, which statistics say is the main obstacle to the completion of any project that must be shared by several subjects.

The media, finally, were not involved as simple news deliverers (unidirectional communication), but also as the barometer of the situation (registering people’s opinions and feeling). The journalists who participated in the media forums are considered “opinion makers” working in a bidirectional communication system (not only the local authority deliver information to media but also media communicate with the local authority), which is very fruitful for a higher consensus about the project.

The activities carried out
The two forum media were organised on the basis of guided tours. In particular, the Province – which represented small municipalities with interesting examples of rationalist architecture – chose to carry out guided tours that encompassed both districts: Cesenatico for the Cesena part and Predappio for the Forlì part. In this way an equal dissemination of the project was performed in the territory. In both places morning events took place following this schedule: on 19th departure from Cesena to Cesenatico case study “colonia marina AGIP” with a hired bus, transfer to Cesenatico case study “colonia marina AGIP”, presentation of the project to the media, delivering of dissemination materials (local route maps, brochure, survey) and visit to the pertinent monuments explained by the Scientific Committee expert, Prof. Ulisse Tramonti, and final buffet lunch. On 20th departure from Forlì to Predappio, hometown of Benito Mussolini with a hired bus, presentation of the project to the media, delivering of dissemination materials (local route maps, brochure, survey) and visit to the pertinent monuments explained by the Scientific Committee expert, Prof. Ulisse Tramonti, and final buffet lunch.

The events, which were attended by 19 journalists, lasted about 5 hours, which established an unconventional relationship between institutions and media as the usual press releases and conferences were replaced by something completely new.

The logistics involved writing down a tour programme (which included places that are either private or not normally open to the public because they are waiting to be renovated), trips by coach (Cesena-Cesenatico and

back, Forlì-Predappio and back), catered buffets, preparing brochures and  other dissemination materials, photo sessions, paperwork concerning contracts and payment of TV and other media, public relations with other bodies and editorial offices of newspapers with the attempt to directly involve editorial staff.

 

Newsletter



Joomla : Atrium

Links

www.southeast-europe.net

Official web page of the South-East Europe Programme

mdrl.ro

Official web page of Romanian Ministry of Regional Development and Tourism

www.mop.gov.si

Official web page of Ministry of the environment and spatial planning of Republic of Slovenia

www.programmasee.it

Italian contact point for the South East Europe Programme

More...